Sourcing quality products for Amazon FBA in 2025 can feel like navigating a minefield. Amazon keeps tightening prep rules, tariffs fluctuate, unreliable suppliers appear everywhere, and scams hide behind polished profiles.
Whether you’re launching your first SKU or scaling a seven-figure catalog, one challenge remains—how do you find trustworthy, FBA-ready suppliers today?
This guide highlights the top 10 supplier platforms and directories for FBA in 2025, with practical details on who they serve, what’s new this year, and how to onboard safely.
And if you want expert support, Yansourcing — a leading China sourcing agent — can help you connect with reliable factories, handle compliance, and avoid costly mistakes.
Quick Supplier Comparison Table
| Supplier/Platform | Type | Region | Best For | Main 2025 Features |
|---|---|---|---|---|
| Alibaba | Marketplace/Direct | China/Global | Private label, price, scale | AI filters, Verified Plus, Trade Assurance |
| Global Sources | Directory/Platform | Asia/Global | Compliance, multi-region | Live trade shows, doc checks, direct messaging |
| SaleHoo | Directory/Education | Global | Beginners, pilot launches | Vetted suppliers, training, support |
| Wholesale Central | Directory | US | Local suppliers, speed | Free access, direct contact |
| ThomasNet | Directory/Industrial | US | Custom, industrial, local | Verified profiles, customization |
| Made-in-China.com | Directory/Direct | China | Cost, compliance, direct | Audits, IP, onboarding automation |
| Worldwide Brands | Directory | US/Canada | Tariff avoidance, local test | Factory/aggregator access, reliability |
| ImportYeti | Data/Verification tool | US | Vetting, fraud prevention | Import data, competitor deep-dive |
| Faire | Boutique Marketplace | US/EU | Differentiation, boutique | AI curation, direct orders, duty clarity |
| Tundra | Marketplace/Direct | US/Canada | Margin, simple setup | No fees, direct relationships |
1. Alibaba (China/Global Platform)
The global B2B giant remains indispensable for FBA sellers in 2025, especially with recent upgrades:
- Features: AI sourcing suggestions, Verified Plus badges for elite suppliers, upgraded Trade Assurance (now covering logistics), advanced supplier filters (No MOQ, Private Label), and super-fast Cainiao shipping (5–10 days).
- Best For: Brands seeking manufacturer-direct pricing, private label, or rapid product testing.
- How to Use: Always start with sample orders via Trade Assurance, filter suppliers by verification badges, request factory video tours and compliance docs (ISO, FDA etc.), and gradually negotiate lower prices as trust builds.
- Pitfall & Pro Tip: Communication delays and document gaps are top pitfalls. Always run third-party audits (SGS, TÜV)—never rely solely on platform badges for compliance. Learn to vet suppliers.
2. Global Sources (Asia/Global Directory)
Global Sources blends verified factory access with live/virtual trade shows—a sweet spot for pro importers and FBA brands:
- Features: Advanced supplier directory, AI-powered sourcing advice, compliance-first processes, audit/certification filters, buyer–supplier direct messaging.
- Best For: Expanding beyond China, multi-region sourcing, larger MOQ orders.
- How to Use: Register, specify product/category, request samples plus compliance supporting docs. Confirm prep centers meet Amazon’s handling standards for 2025.
- Pitfall & Pro Tip: Don’t shortcut sample testing or compliance checks—Amazon’s FBA rules are stricter than ever. Regularly refresh supplier contacts for resilience. FBA sourcing trends.
3. SaleHoo (Global Verified Directory)
SaleHoo delivers a beginner-friendly approach, combining a vetted supplier list with sourcing education:
- Features: 8,000+ pre-vetted suppliers, product launch guides, trial for $1, yearly/lifetime directory access, seller community support.
- Best For: New FBA sellers, dropshippers, those wanting easy market testing.
- How to Use: Join, complete ID verification, access the Directory and filter for FBA-compliant suppliers. Use forum advice for onboarding.
- Pitfall & Pro Tip: Automate only where trust is strong—manual outreach and sample approval save headaches. Don’t use SaleHoo for rapid scaling; best for piloting or learning. Full SaleHoo review.
4. Wholesale Central (US Directory)
If you crave US-based suppliers, Wholesale Central is the largest open-access directory:
- Features: 1400+ US-based wholesale contacts, free to use, direct supplier access (no sign-up).
- Best For: Sellers wanting local warehousing, faster shipping, or tariff-free sourcing.
- How to Use: Search products, contact suppliers directly, always vet credentials and request physical samples.
- Pitfall & Pro Tip: Not all suppliers are created equal—no platform moderation means scams can slip through. Always cross-check supplier details on review platforms before sending money. Directory walkthrough.
5. ThomasNet (US Industrial/Custom Directory)
For custom, made-in-USA products (think industrial, components, high-end private label), ThomasNet is the go-to:
- Features: 500,000+ US manufacturers/suppliers, custom product sourcing, verified vendor profiles.
- Best For: Brands wanting unique SKUs, local manufacturing, or bypassing international shipping risks.
- How to Use: Shortlist suppliers, request samples/quotes, check explicit FBA compliance and prep standards before placing orders.
- Pitfall & Pro Tip: ThomasNet suppliers aren’t FBA-specialized. Double-check all packaging and prep, and get documentation for Amazon audits. How to source US products.
6. Made-in-China.com (China B2B Directory)
This platform is a powerhouse for sourcing directly from Chinese factories, now with turbocharged onboarding and compliance support:
- Features: Factory audits, self-serve KYC onboarding, 2025 doc upload, premium agent access, IP protection.
- Best For: Cost-sensitive, compliance-focused FBA sellers willing to go direct.
- How to Use: Demand full documentation, request product photos and packing details. Use their agent network to vet factories before sending payments.
- Pitfall & Pro Tip: IP risks & prepping standards can trip you up. Insist on SIPP/packaging compliance before every shipment. Detailed supplier vetting guide.
7. Worldwide Brands (US/Canada Directory)
A classic for North America sourcing, now with renewed focus on tariff exemptions and reliability:
- Features: Verified US/Canada suppliers, direct factory contact, streamlined aggregator access for faster setup, annual and lifetime access models.
- Best For: US brands dodging import tariffs, testing local suppliers.
- How to Use: Start with aggregator for speed, transition to factory relationships once proven. Watch for FBA-specific restrictions (meltables, storage limits) in 2025.
- Pitfall & Pro Tip: Tariffs change fast. Triple-check that your shipping and product choices align with 2025 FBA restrictions. Tariff and compliance tips.
8. ImportYeti (US Import Data & Vetting Tool)
Not a supplier, but the most powerful import data tool for 2025 supplier verification and fraud-detection:
- Features: Track real import records, competitor supplier searches, shipment history, trade volume/proof.
- Best For: Vetting whether a supplier actually exports what they claim, finding hidden factories.
- How to Use: Plug in your target supplier/brand, analyze import records, confirm certifications and shipment volumes.
- Pitfall & Pro Tip: Data is powerful but not perfect—always cross-check ImportYeti results with Alibaba and other platforms. ImportYeti in action.
9. Faire (Boutique/Niche Marketplace)
A game-changer for FBA sellers chasing unique and trend-driven inventory in 2025:
- Features: AI-generated product descriptions, boutique/niche wholesale focus, Faire Direct commission-free orders, transparent import duty estimates.
- Best For: Building a differentiated catalog, finding boutique brands with fast US/EU fulfillment.
- How to Use: Fast onboarding, use AI curation to find trend products, ensure direct commission-free orders for best rates.
- Pitfall & Pro Tip: Lower product volume and variable logistics. Leverage niche trends but dual-source to maintain FBA stock stability. Faire 2025 insights.
10. Tundra (US/Canada No-Fee Marketplace)
If margin is king and you crave fee-free supplier relationships, Tundra delivers:
- Features: No commission, direct supplier access, simple onboarding, North America focus, streamlined workflow.
- Best For: Fast-moving SKUs, new brands, maximizing margins without marketplace fees.
- How to Use: Contact suppliers directly through Tundra, run careful sample and compliance checks before scaling orders.
- Pitfall & Pro Tip: Fewer suppliers and less product diversity than larger platforms. Treat Tundra as an add-on channel—always vet credentials and diversify. Tundra supplier list.
Conclusion
In 2025, Amazon FBA sourcing is all about trust, compliance, and speed. Platforms like Alibaba, Global Sources, SaleHoo, and Made-in-China.com give sellers access to thousands of suppliers—but success depends on careful vetting, document checks, and reliable logistics.
To reduce risk and save time, many sellers work with professional sourcing partners. Yansourcing helps Amazon sellers find verified manufacturers in China, manage factory audits, and ensure FBA sourcing runs smoothly from production to delivery.
With the right strategy—and the right partner—you can grow your FBA business with confidence in 2025 and beyond.
FAQs
Q: How do I know a supplier is truly reliable in 2025?
A: Verified badges are a start, but always demand third-party audits/documents and test orders. Use ImportYeti and seller review sites for extra proof.
Q: Can I still source from China with new tariffs and FBA restrictions?
A: Yes—but you need to keep paperwork flawless, use factories with compliance experience, and double-check tariff impact using Passport Global.
Q: What’s the fastest way to avoid scams?
A: Never use payment methods outside verified marketplace platforms (Trade Assurance, PayPal), always cross-check with official directories, and run import data searches before sending money.
Q: How should I choose between US and China-based suppliers?
A: For speed, local storage, and tariff avoidance, US/Canada platforms win. For cost and product range, China/global suppliers remain dominant, but require extra due diligence and compliance checks.
